Our Story
We are on the mission to shift the ‘sober’ industry perception and curate the world’s best craft alcohol alternatives for all.
We are here to provide choice for the path you desire. So whether you’ve given up alcohol, cutting back or simply just curious, we’ve got something for you.
Drift Drinks was founded on our passion for delicious drinks and a personal struggle to find variety with the alcohol-free options available in pubs, restaurants and supermarkets.
We set out on a mission to uncover tasty alternatives from the hundreds of incredible craft suppliers. We taste-tested over 75 different drinks and discovered that AF beverages pack as much flavour as the real deal.
As startup consultants, Issy in marketing and Mike in tech, we decided it was our time to take the plunge and launch a business with our shared passion.
Drift Drinks offers alternatives for those that strive for balance in life, giving you a platform to shop the best non-alcoholic drinks from around the world.

